Google’s search results now carry weight from Places and Google+. It’s important to have a well-rounded presence on Google to have optimal placement, and to make sure the search results are reflecting exactly what you want them to.

1. Select your brand name as the title tag in Google:
Rather than select the city that you operate in, use your brand name so it show up in the search results as the page header.

2. Add sitelinks to your places listing:
You can add several different site links in your places listing to make it easier for users to get to a specific page.

3. Know what other directories are doing with your branded name and maximize potential with them:
Using Local AdsUpNow is a good way to make sure you are using all available directories.

4. Start asking customers for reviews:
Google prominently displays your reviews from Google and other sites, so it’s important to you have some (hopefully positive) reviews for it to draw from.

5. Post up photos from your business:
If you don’t post photos, Google will choose some, and who knows what they might pick. Make sure you pick photos with strong brand presence, such as your storefront.

Follow these tips and you should start to see your business listing appearing more complete in Google, which will result in more customers and increased revenue.

If you have any questions, post them in the comments. Or, contact us today for a free digital marketing consultation.