So, it’s the start of the New Year, and to celebrate, Google released some new figures about smartphone adoption in the United States.

The numbers may not surprise you, but the main takeaway is that smartphone usage is going up, and feature phone usage is going down. Makes sense, doesn’t it? It seems like everyone has a smartphone these days.

Smartphone usage from Jan 2011 to Jan 2012

The first big takeaway from the findings was that smartphone users almost equal feature phone users. Here’s the numbers: 38% of people own smartphones, compared with 39% that own feature phones. Just nine months ago, those numbers were at 31% and 47%, respectively.

You might be thinking that those numbers are just from the younger generations, but the average age of an American smartphone user is 38.6 years old. Also, more people ages 45-54 own smartphones than 18-24 year olds. Still think only young people have smartphones?

Rising with smartphone adoption is mobile Internet usage. In fact, more people use a mobile phone than use a computer.

So what do these numbers mean for your business? Well, at AdsUpNow, we have several solutions to target the mobile population. For smartphone users, we have mobile search, mobile coupons, call tracking and mobile landing pages.

If you want to grab a larger chunk of the cellphone population than just smartphone users, we also have out 5pointmobile SMS program, which allows you to build and communicate with your mobile customer base.

If you have any more questions about smartphone usage or how it fits into your digital marketing plan, leave a comment. Or, contact us for a free mobile consultation.