Andrew, Author at AdsUpNow
 

Author: Andrew

Get Local: 5 Tips to Reach Your Nearby Audience

As mobile usage continues to grow, consumers are conducting more searches with local intent. In the past two years, Google saw a 2x increase in “near me” and “nearby” searches, with 80 percent of those searches occurring on mobile devices. Google refers to these geographic-specific searches as “I-Want-to-Go moments.” Google wants to better serve users […]

Read More

Bing Product Ads: An Emerging Market

Google is king of search engines, but Microsoft’s Bing is still a worthwhile investment. To reach your audience in all the places they are looking, it’s important to have a presence on Bing. This search engine powers nearly one in three U.S. searches and 11 billion monthly searches around the globe. Through a partnership between Microsoft […]

Read More

Most Consumers Find Small Businesses Online

As a small business owner, maintaining a strong online presence is critical to the success of your business. Today’s tech-savvy consumers first turn online to find the information they are looking for. If you are not focusing on digital advertising, you’re missing a prime opportunity to reach customers. According to a recent survey, more than […]

Read More

Google AdWords Gets an Update

June 6, 2016 Uncategorized

Google is rebuilding its AdWords interface making it more user-friendly and addressing a number of concerns and wishes voiced by advertisers. The goal is to provide an easier-to-navigate interface that translates across all devices. When AdWords launched 15 years ago, smartphones were non-existent and search advertising was in its infancy, but since then the digital […]

Read More