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Bing Product Ads: An Emerging Market

Google is king of search engines, but Microsoft’s Bing is still a worthwhile investment. To reach your audience in all the places they are looking, it’s important to have a presence on Bing. This search engine powers nearly one in three U.S. searches and 11 billion monthly searches around the globe. Through a partnership between Microsoft […]

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Drive Traffic to Your Dealership with Strategic Advertising

March 22, 2017 Automotive Marketing
Dynamic Display Gif

When consumers begin their car search, they are turning to their smartphones to research this huge purchase. The car shopping journey is increasingly influenced by mobile, instead of dealership visits. According to a Google study, the average car shopper in 2006 made five visits to dealerships in order to research potential vehicles. Ten years later, that […]

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Google Tests New Mobile Ad Extension Format

March 15, 2017 Google Adwords
Google Mobile Ads

How do your ads stand apart from your competition? Give searchers the relevant information they want by implementing ad extensions, extra details that encourage customers to click. By including more information about your company beneath your ad, extensions can help boost traffic, increase your ad’s visibility, and improve the click through rate. AdWords shows one […]

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Dealership Sees Increased Sales After Going Digital

Digital Advertising

Does your dealership still rely heavily on traditional advertising methods to reach potential car buyers? TV, print, and radio ads may have been effective in the past, but now digital advertising is where it’s at. If you haven’t taken the plunge, consider going all-in with a digital campaign. Google recently profiled a small-town Canadian car […]

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