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Category: Facebook

Facebook Collection Ad

Improve the social shopping experience with Facebook Collection Ads

April 20, 2017 Facebook, social media

Facebook is always working towards creating the best online shopping experience for its users. Facebook’s newly-launched Collection ads create a shopping experience within the news feed, that encourages product discovery and sales. Collection ads allow buyers to see multiple products that you’re selling and spend some time browsing before they make the next step in […]

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How Can Data Drive Local Campaigns?

Relevant, effective digital ad campaigns are data-driven. Implementing a data-first strategy is key to ensuring return on investment on local campaigns. A recent report by SweetIQ shared the importance of using data to learn about who your consumers are, how they found you, and the products they’re interested in. What sort of data should you […]

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Facebook Video Advertising

Facebook Inserts Mid-Roll Ads into Videos

February 15, 2017 Facebook, video advertising

Facebook continues to evolve and develop new opportunities for advertisers and publishers. Most recently, Facebook started testing mid-roll ads in live-streaming and regular videos on its platform. This new feature aims to help media companies and the social network generate revenue from growing video audiences. How will this affect your video advertising efforts? After a […]

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