Glossary | AdsUpNow
 

Above the Fold Refers to ad placement on the part of a webpage that can be seen without scrolling. Ad Server Name for the software that delivers advertiser creative to the browser. Our ad server is selects the appropriate ads by frequency control, category targeting, and geography targeting. Our ad servers also track and report […]

Glossary

Above the Fold

Refers to ad placement on the part of a webpage that can be seen without scrolling.

Ad Server

Name for the software that delivers advertiser creative to the browser. Our ad server is selects the appropriate ads by frequency control, category targeting, and geography targeting. Our ad servers also track and report the ad performance in terms of Impressions Delivered, Clicks, Click Through Rates (CTR), Cost Per Click (CPC) and Cost Per Impression (CPM).

Ad Space

The Spaces on a web page reserved to display ads.

Advertiser

The individual or organization that purchases ad space and displays advertisements on sites.

Banner

The type of ad that typically runs along the top, bottom, or side of a web page. Usually includes an image.

Body Tag

The tag that contains the main portion of content on a website. Retargeting pixel tags should go just before the closing body tag on a website.

Button

An interactive online advertisement in the form of a small graphic that, when clicked, links to another page.

Conversion Driver

Proprietary landing page created by AdsUpNow that includes a video call to action.

CPA

Cost Per Acquisition – Performance based advertising. Publisher assumes all the risk, and advertisers only pay when someone actually completes a transaction.

CPC

Cost Per Click – another way of charging. Advertisers pay every time a user clicks one of their ads. We don’t offer this type of payment.

CPM

Stands for Cost Per 1,000 Impressions (M is the roman numeral for 1,000). This is the primary pricing option offered by AdsUpNow. Advertisers pay a rate for the number of times their ads are rendered.

Campaign

A single ad or a series of ads that run on one or more sites for a given period of time.

Click Through Rate (CTR)

The percentage of users who saw the ad that actually clicked it.

Click-Through URL

The URL that users are sent to when they click an advertisement.

Cookie

A file used to record and store a variety of information on a computer. Cookies are placed by an external source during an event, such as the display of an ad, and can be read only by the server in the domain that stored it.

Creative

The images and copy used in an individual ad.

Display

An image-based advertisement used by ad networks to convey a message.

Demographics

Statistical data that describes the make up of a given user base. Includes information such as age range, gender, education level, and average household income. Demographic data allows us to match advertisers with publishers for targeted campaigns.

Flight / Flight Dates

The time period and associated start and end dates of a given campaign.

Footer

The bottom of a web page that is pervasive through the entire site.

Frequency

The rate a particular user is exposed to specific creative or campaign during a designated period of time.

Frequency Capping

Limiting the number of times a user is exposed to the same ad or campaign in order to maximize the effectiveness of creative or campaign.

Geo-Targeting

Serving of ads to a particular geographical area or population.

Impression

The display of a single piece of creative to a web site user. An individual page can generate more than one impression if there is more than one ad space available on the page.

Inventory

The Ad space available for purchase. All available ad spaces impressions can be regarded as inventory. Inventory is determined by the number of available ads on a page, the number of pages containing ad space, and an estimation of future impressions.

Pixel

Form of collecting data that we use to target ads against.

Pixel Targeting

Proprietary campaign designed by AdsUpNow to deliver ads to known car shoppers.

Publisher

An individual or entity selling online advertising space. A publisher is anyone who places ads on their pages.

Referral

A new member of the ad network, either a publisher or advertiser, joins the ad network as a result of a current member referring them through our system.

Retargeting

Showing ads to people after they visit your website.

SEM

Search Engine Marketing – the act of buying search ads in Google.

SEO

Search Engine Optimization. Building links and changing your website to rank higher in search engine results.

Serving

The real time, controlled distribution of advertising creative to publisher websites.

Sniffer Code

The line of code that triggers a mobile site when it detects a mobile browser.

Targeting

The control of the distribution of ad creative to only those websites or users that fit within certain parameters. Targeting dramatically improves the advertiser’s ROI.

Traffic

The volume of visitors to a site.

Uniques

A unique IP address visiting a website for the first time in a specified period. At AdsUpNow, we measure uniques over a month period.