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Household/IP Targeting

Take the power of direct mail to the internet.

Direct mail is a tried-and-true advertising method. Sending a compelling piece of mail to people who live near your business used to be a sure-fire way to get a few new customers and increase floor traffic at your business.

The only problem is it doesn’t work as well anymore. Thankfully, we now have the ability to send direct mail online. We can take a list of consumers’ addresses and match them to their household IP address. Rather than send them a single postcard, we can reach them with your promotion or offer on websites all over the web, across all of their devices.

How does it work?

  1. We upload your offline data: email, mobile device ID, first name, last name, and address, or purchase data on your behalf.
  2. Once we onboard your data – we target your audience across the internet through Banner, Rich Media, Video and Mobile campaigns.
  3. You’re able to market to this audience with your offer or promotion.

Who can we target with IP/Household Targeting?

Your existing customer list: We can match your existing customer list with our database and create an audience of your customers that we can reach anywhere.

Purchased conquest lists: Through our data connections, we can buy a list on your behalf to target against. We can filter by your target demographics, geography, Household Income and more to create the best possible campaign for you.

 

Want to get started with your own campaign? Contact us.

Household IP address
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