Pixel Targeting is an easy way to maximize the benefit of display advertising by pinpointing your message to the user who desires it the most.

Pixel targeting is focused advertising that targets consumers who are already searching for your service and ready to make a purchase. Designed for car dealers, Pixel Targeting allows us to eliminate wasteful impressions and target brand-specific automotive shoppers.

It starts when consumers research cars at websites they already know and trust. While they are shopping, the major automotive sites they visit place an anonymous cookie on their browser using a pixel data code.

Then, we use this data – updated daily with built-in geographic targeting – to deliver ads on more than 60 ad networks. Your ads will appear on thousands of websites, and each targeted pixel (cookie) will be delivered 5 to 7 ads for the 30 days following the initial targeting.

This is the most cost effective way to drive brand awareness with online car shoppers. The ads only appear to consumers who are researching cars online, so your message is highly relevant to them. This results in a higher click-through rate, and ensures a higher ROI compared to other forms of display advertising.

Contact AdsUpNow to find out more about our Pixel Targeting service, and start advertising in the digital space.