Over 90% of consumers now use a search engine to shop. Search Targeting allows us to put you in search results you can’t get organically. We do it different with the “scaling” of ad spend based on the buying cycle of local consumers, and overall budget. We find the right mix of upper, middle, and lower funnel search terms.

Location, Location, Location, is just one of the four P’s of marketing; Product, Price, Placement, and Promotion, but arguably the most important. You’ve got to be in the right place at the right time for the opportunity, otherwise the opportunity goes somewhere else. With 90% of today’s consumers hitting a search engine at some point in their shopping, search is clearly the location you need to be.

When consumers begin looking for products or services today, they start with a search. They may make a decision right away but most continue to research and refine their thoughts, perspectives, beliefs and doubts about your business, products, services and competitors.

Local marketers need to realize that every time a consumer launches a search, they are actively reaching out for a solution. Obviously, businesses that appear on the search engine results have better shot at engaging the consumer. Common sense dictates that your business can’t help but be affected by search.

Failure to appear in these search results cedes an opportunity for your competitor to start a relationship with these prospects.

AdsUpNow scales your search spend towards the low funnel first, then mid and upper funnel based on competitive pressure and organic traffic results.