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Category: mobile marketing

google's mobile first index

Three Ways to Prepare for Google’s Mobile-First Index

February 13, 2017 mobile marketing, SEO

Google recently announced that it is revamping its indexing criteria to better align with smartphone users. Google’s new mobile-first index delivers more relevant search results and accurate content to searchers. Google’s indexing process makes up a large part of the algorithm that determines what a user will or will not see. Historically, Google’s index was […]

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Holiday Mobile Shopping

Mobile Shopping Increases During the Holidays

December 21, 2016 mobile marketing

  ‘Tis the season for the last-minute holiday shopping rush. Local malls will be bustling, but so will the world of mobile shopping. According to a recent study by PwC, mobile shopping is up almost 25 percent over last year. As businesses invest in digital advertising, consumers are answering by using mobile devices to research […]

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